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05: Interview with Jen Glantz

Jen Glantz:

I had so much fun speaking with Jen. I saw her give a talk, and she was sensational. She is so young, and yet so smart, that I couldn't believe I was going to get the opportunity to speak with her. She is literally filled with marketing pearls that are genius, and she doesn't even know it. Jen placed an ad on Craigslist as a bridesmaid for hire - and just like you read about - it went viral. Before she knew what was happening, Jen captured her 15 minutes of fame and started a business, whereby a stranger could hire her to be their bridesmaid.

"I'm Jen Glantz: The founder of the viral business, Bridesmaid for Hire, the creator of the blog, The Things I Learned From, the voice of the soon-to-launch podcast, You're Not Getting Any Younger, the co-founder of the coaching experience, Your Turn to Start, and the author of the Amazon-best selling books, All My Friends are Engaged, & Always a Bridesmaid for Hire, published by Simon and Schuster." You can find Jen at https://www.jenglantz.com/


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“I really did want to be a professional bridesmaid. I had no business experience at all. When the ad went viral, I realized that this is a business.
I think having someone tell you what you already know. A lot of what helps people, is realizing there’s nothing to lose."

"I’ve seen so many people reach out and great things happen."

"I started Bridesmaid for Hire in 2015. All my friends got engaged and asked me to be a bridesmaid. One night, two friends asked me to be a bridesmaid and I felt weird about it because we hadn’t spoken in a while. My roommate told me I should become a professional bridesmaid. I thought to myself, maybe this could turn out to be a real business."

"I think you need something catchy. Things that people don’t hear on a daily basis, that stands out – what I wrote on Craigslist is unusual and different –BuzzFeed picked up the story and then all the other publications picked up the story because they didn’t want to miss out."

"I read through the emails from Craigslist about who wanted to hire me, and why, and that’s how I designed my business. You must see what your audience needs – nobody is psychic. Ask them what they want."

"Every wedding has drama sprinkled throughout."

"The wedding industry is a 30 billion-dollar industry – there is nothing geared toward the bride who goes through a lot. I found a gap in this 30 billion -dollar industry and I ran with it."

"I give credit to the first people that hired me – high fives to them for inviting me test out this idea – and 3 years later I can do this with my eyes closed and I love what I do."

"A lot of my clients have become friends – we keep in touch, we text, call and email."

"I didn’t think too much about this idea – it was based on a problem I was experiencing. I didn’t tell a soul about starting this business – the main reason why some never launch a business is because they think too much about it and hold on to their ideas. If you have any idea do something today, to put it into motion."

“I’ve been doing public speaking for many years. As I gain life experience I pitch myself at different conferences. I’m an honest speaker, I talk about all the things wrong with me and how I’ve failed. I don’t have an agent."

“I googled "How to find free business tutors" and found a program where they match you with a retiree. I was matched with an 86-year-old man. He set me up on a strategy failing multiple times a week and that you should be proud to fail. Because success will come from failure."

"It’s a myth that you need a big published to be successful. If you are a true writer, you should be focused on being a better writer, not getting a top name publisher."

"For me, everyday looks different. I have many different hustles so I stay interested in what I’m doing. Nothing feels mundane, it lets me be creative."


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